interview

Beyond Rankings: How Shweta Gupta Is Building SEO for the Age of AI

Shweta Gupta shares how she is using AI tools and content workflows to rethink what SEO looks like today — and why human judgement still matters more than ever.

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Beyond Rankings: How Divya Mistry Thinks About Authority, AI, and Modern SEO

Blogs / theseotalkers

SEO leader Divya Mistry shares how the click economy is giving way to a trust-first SEO mindset, from AI Overviews and GEO to becoming a true authority instead of just an optimizer.

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