Ranking on Google doesn’t guarantee AI search visibility. Learn how LLMs decide which brands to trust, why most AI SEO tactics fail, and what practitioners recommend instead.
How to Build an Authority-Led AI Search Strategy Read More »
Explore how AI agents are reshaping product discovery, buying decisions, payments and SEO, and what brands must do to win in agentic commerce.
AI Search is changing SEO. This SEOTalk webinar with Harpreet breaks down tactics, strategy, GEO/AEO noise, video, citations, and long-term trade-offs.
AI Search Tactics, Strategy, and the Real Trade offs with Harpreet Singh Read More »
Your GSC impressions are rising but clicks are flat. This is the crocodile mouth problem, and it has more than one cause. Here is how to diagnose what is actually happening and what to do about it.
GSC Impressions Up, Traffic Down: What’s Really Going On? Read More »
What happens when Google answers more and sends fewer clicks? This #SEOTalk episode explores loyalty, Preferred Sources, brand recall and AI Search.
On Ep. 132, learn why modern content audits must go beyond SEO metrics and include business goals, buyer intent, trust signals, conversions, and measurable outcomes.
Is Your Content Audit Missing the Business Layer? Read More »
Google recently published an official guide on optimizing for generative features in search. The industry’s reaction was immediate and polarized. We discuss more on Ep. 131 of SEOTalk Spaces
Shweta Gupta shares how she is using AI tools and content workflows to rethink what SEO looks like today — and why human judgement still matters more than ever.
Beyond Rankings: How Shweta Gupta Is Building SEO for the Age of AI Read More »
Most SEO teams are blaming AI Overviews for falling traffic. But three experienced practitioners say the real causes are much closer to home — and fixable. Here is what to check first.
AI Did Not Kill Your Traffic. Here Is What Probably Did. [Webinar] Read More »
Explore Google’s new AI Search playbook through our lens—how AI Overviews, AI Mode, and agents really work, and what SEOs must change to stay visible and useful.
Google’s New AI Search Playbook: Our Understanding Read More »