Videos

In the third episode of our Women In SEO series, we are excited to host the panel that will discuss Career pivots, personal brand building, and scaling impact in SEO for women
Career Growth & Personal Branding | SEOTalk Webinar
On the second episode of our Women In SEO series, we are excited to host the panel that will discuss how women can build authority, visibility and influence in competitive SEO spaces.
Leadership & Building Influence in SEO | SEOTalk Webinar
Is AI an evolution or a total disruption for the SEO industry?Our expert panel of veteran strategists dive deep into how AI Overviews, LLMs and AI Agents are fundamentally changing the search landscape.In this TheSEOTalkers webinar, Nikki, Laura and Amanda in conversation with Isha share practitioner-level insights on surviving the shift toward "zero-click" searches and why your traditional KPIs might be obsolete.Whether you are a founder, an in-house marketer, or an agency owner, this session provides a strategic roadmap for the next 24 months of search.In this video, you’ll learn: - The Efficiency Revolution: How "newsjacking GPTs" and automation are turning hours of research into minutes - The Traffic Shift: Why informational traffic is declining and how to pivot your strategy toward brand citations and LLM exposure - The Rise of AI Agents: Discover how agents are now browsing the web to shortlist and "purchase" services without ever visiting a website - The Content "Double Burden": How to structure your site to satisfy both traditional transactional search and conversational AI intent - Future-Proofing Your Career: Why the "SEO" role is evolving into a "Coordinator" or "Hygienist" positionResources Mentioned: - How Brands Grow by Byron Sharp - E-E-A-T Guidelines & Google Developer DocumentationJoin the Conversation: What is the single biggest change YOU have seen in your SEO results this year? Drop a comment below!Subscribe for more expert-led SEO discussions on: https://theseotalkers.kit.com/6c43ebceac
AI & The Future Of SEO | SEOTalk Women Of SEO Webinar
Why do some brands show up in AI answers on Gemini, Perplexity, and ChatGPT… while others disappear even if their SEO looks “fine”?In this episode of SEOTalk Spaces, we debate a question that’s going to create real tension inside marketing teams:Who owns LLM visibility - SEO or Brand?Because LLMs don’t just “rank pages.” They generate answers based on what the internet collectively believes which is through mentions, citations, sentiment, and consistency.That means visibility is no longer only a technical SEO game. It’s also narrative, reputation, PR, and brand trust.We break down what’s changing, what stays the same, and how teams should realign ownership, budgets, and KPIs in an AI-first search world.In this episode, we cover:• Why AI visibility feels like “0 or 1” (mentioned or ignored) • SEO vs Brand vs PR: who should lead, and why • The role of technical SEO in agentic discovery • New metrics: citations, share of AI answers, entity association • Practical steps to build trust signals across the webListen in and tell us: Should LLM visibility sit with SEO, Brand, or a hybrid team?
Who Owns LLM Visibility: SEO Or Brand | Ep. 129
Most SEO teams aren’t losing rankings. They’re losing the plot.Because what looks like an “SEO problem” is often just a symptom:• traffic dips • ranking drops • crawl spikes • sudden volatility after an updateIn this episode, we talk about why teams misdiagnose SEO issues (and waste weeks “fixing” the wrong things). You’ll learn a simple way to separate signals vs root causes, when to stop blaming Google updates, and how to diagnose issues using intent, purpose, and trust—especially in an AI-shaped SERP.We cover:• Why SEO teams jump to solutions too fast • The hidden cost of “quick fixes” • How to compare new winners vs your old pages • What changes in the AI era (and why diagnosis gets harder)Bring your favorite SEO mystery. This one’s for builders, not checklist-chasers
Why Most SEO Problems Are Misdiagnosed
In this #SEOTalk Women Of SEO series learn how AI is reshaping workflows, client expectations and long-term SEO strategy from SEO professionals across the globe.Joining us are: Moderator: Isha Arora (https://www.linkedin.com/in/ishamehendiratta) Panel Members: - Nikki Parsons (https://www.linkedin.com/in/nikkiaparsons/) - Laura Iancu (https://www.linkedin.com/in/laura-iancu-seo/) - Amanda Walls (https://www.linkedin.com/in/amandajwalls/)
AI & The Future of SEO | SEOTalk Webinar
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