Your GSC impressions are rising but clicks are flat. This is the crocodile mouth problem, and it has more than one cause. Here is how to diagnose what is actually happening and what to do about it.
GSC Impressions Up, Traffic Down: What’s Really Going On? Read More »
On Ep. 132, learn why modern content audits must go beyond SEO metrics and include business goals, buyer intent, trust signals, conversions, and measurable outcomes.
Is Your Content Audit Missing the Business Layer? Read More »
Google recently published an official guide on optimizing for generative features in search. The industry’s reaction was immediate and polarized. We discuss more on Ep. 131 of SEOTalk Spaces
Most SEO teams are blaming AI Overviews for falling traffic. But three experienced practitioners say the real causes are much closer to home — and fixable. Here is what to check first.
AI Did Not Kill Your Traffic. Here Is What Probably Did. [Webinar] Read More »
SEO leader Divya Mistry shares how the click economy is giving way to a trust-first SEO mindset, from AI Overviews and GEO to becoming a true authority instead of just an optimizer.
Beyond Rankings: How Divya Mistry Thinks About Authority, AI, and Modern SEO Read More »
Is AI SEO overhyped? SEOTalk Ep. 124 explores whether Google still rewards human signals, what AI SEO really means, and how search is evolving in 2026. Read more
Is AI SEO Overhyped If Google Still Rewards Human Content? Read More »
Discover the real impact of AI bots on websites. This recap explains whether brands should allow AI crawlers, how training bots differ from search bots, and what it means for visibility, content control, and the future of SEO.
GenAI is revolutionizing SEO by demanding a shift from short-term tactics to long-term strategy. This latest SEO Talk episode explores why SEOs must now think strategically, focusing on brand authority and adaptation to AI-driven discovery
Why GenAI Forces SEOs to Finally Think Strategically Read More »